Burnett’s Vodka More Fun Campaign
—Role: Creative Direction, Art Direction, Design
Art Direction: Patrick Winfield
Copy, Film Direction: Judd Cherry
Photographer: Antony Tahlier
Studio: Method1
Burnett’s was typically a catalyst for fun, so we created a campaign that placed the vodka at the centre of the party. Setting the stage in familiar scenarios, we captured a snapshot of familiar human stories that could playout in imagination through print and online mediums.
As tailgating season kicked off, we pulled the camera back to feature the characters in the action for a series of fun social media shorts.
As tailgating season kicked off, we pulled the camera back to feature the characters in the action for a series of fun social media shorts.
