In my role as Design Director at lululemon, I oversaw foundational brand pieces including the update of the ecommerce packaging system.
This evergreen ecommerce packaging system leveraged the brand marks in a new way. This new system played with the geometry of the word mark, wrapped it around corners, and cropped through portions to create a system that was bolder and more dynamic, and yet clean and recognizable.
This evergreen ecommerce packaging system leveraged the brand marks in a new way. This new system played with the geometry of the word mark, wrapped it around corners, and cropped through portions to create a system that was bolder and more dynamic, and yet clean and recognizable.
