In my role as Design Director at lululemon, I oversaw foundational brand pieces including the creation of an iconic footwear packaging system for the brand’s first step into shoes.
Taking inspiration from the evergreen ecommerce packaging system, this system played with the geometry and cropping of the word mark to building strong recognition and consistency that could carry through brand collaborations and special edition launches.
Taking inspiration from the evergreen ecommerce packaging system, this system played with the geometry and cropping of the word mark to building strong recognition and consistency that could carry through brand collaborations and special edition launches.
