lululemon Like New
—Role: Creative Direction
Art Direction: Fred Mazzola
Copy Direction: Kate MacLennon
Design: Dina Maani, Brett Ramsay, Ryan Murray
Copy: Josh Barringer
Animation: DIA
lululemon was committed to making big steps toward creating a circular ecosystem and a more sustainable future. With lululemon Like New, customers are now able to trade in lululemon gear for credit. Each piece is revived and resold online, creating a new sustainable, fashionable option for active guests.
For the US-wide launch, we created a program identity rooted in the mainline brand with a modified logo lock up, a fresh colour palette that added vibrancy and depth, and built out a suite of typographic patterns and animations as key visuals that represented the circularity of the program intention and repetition of the gear lifecycle.
For the US-wide launch, we created a program identity rooted in the mainline brand with a modified logo lock up, a fresh colour palette that added vibrancy and depth, and built out a suite of typographic patterns and animations as key visuals that represented the circularity of the program intention and repetition of the gear lifecycle.
