lululemon Manifesto
—Role: Creative Direction
Art Direction: Laura Vignale
Copy Direction: Carla Hawkins
Design: Aisling Veron, Suzanne Latter, Sasha Valgardsson, Cam Dales, Alex Tench
Animation: Studio Dumbar
The manifesto is lululemon’s most recognized brand asset, having been featured on its shopping bags for almost 20 years. It’s also used as a mantra for the lululemon community to live by. Its thought-provoking messages are woven into company culture, events, store signage, products, packaging, books, screensavers, you name it. All constant reminders to actively get the most out of life.
We dramatically modernized this core brand code by pushing past the static graphic of previous generations and instead building a dynamic system of design that stayed true to its purpose. By localizing the design into four additional languages, we ensured the manifesto would continue to be recognized as uniquely lululemon by its customers around the world.
We dramatically modernized this core brand code by pushing past the static graphic of previous generations and instead building a dynamic system of design that stayed true to its purpose. By localizing the design into four additional languages, we ensured the manifesto would continue to be recognized as uniquely lululemon by its customers around the world.
