lululemon Science of Feel Design System
—Role: Creative Direction, Design
Copy Direction: Carla Hawkins
Agency Partner: fuseproject
lululemon’s product design philosphy Science of Feel is based on the concept that body and mind are intimately connected, and their connection is driven by what we sense in, on, and around us. This design system was developed to bridge the gap between what the brand knew internally and what the market and guests see. Rooted in core brand design language, a suite of icons, signifiers, and image styling were developed to represent fabric, construction technologies, and attribute sensation.
︎︎︎ Download Playbook
︎︎︎ Download Playbook
